Why Los Angeles Could Be the Next Fashion Capital

Feb 26, 2016

Lately, industry insiders have been attending burgeoning – albeit influential – fashion weeks outside of the usual London, Milan, Paris and New York quadrivium. Cities like Stockholm, Copenhagen, Seoul and Moscow are producing innovative talent and thriving fashion scenes of their own. Yet in recent years, all eyes seem to be pointing towards the West Coast, as one city continues to buzz about the style sphere more than any other: Los Angeles. 


 Condescending attitudes on LA’s cultural affluence, especially from its East Coast rival, has existed for years, like it was once retorted in Woody Allen’s cult 1977 New York rom-com Annie Hall, “I don’t want to move to a city where the only cultural advantage is being able to make a right turn on a red light.” But the stereotype of the City of Angels’ beachwear, Botox and botched peroxide hair jobs is subsiding, as a new wave of designers and tastemakers are continuously calling the Californian capital both their home and workplace. 


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 Perhaps best known for hosting a number of big-name denim and fast-fashion manufacturers – Guess, Seven For All Mankind, American Apparel and J Brand, to name a few – the palm tree-laden city was faced with a substantial juncture back in 2012 when Saint Laurent’s Creative Director, Hedi Slimane, relocated the storied French house from Paris to LA, a daring move that left many industry professionals raising their well-plucked eyebrows in disbelief. In a rare interview with Vogue back in 2013, the reclusive designer cited his desire to strike a balance between “the contemporary world” (his Los Angeles studio) and “the church, the pure tradition” of Paris as reasoning for the exodus.Slimane’s conjunction of influences at Saint Laurent has flagrantly transformed the label from bourgeois, caviar-crunching formalwear into something far more modern and accessible that echoes a variety of LA-inflected styles (‘70s Sunset Strip glam-rock, Laurel Canyon hippie, grunge, etc.) 


 But if a house as iconic as Saint Laurent moving its studio from Paris to Los Angeles was a milestone moment for the industry, the actions of various other designers in recent times imply that Slimane was definitely onto something. Last year, Tom Ford waived the European runways to showcase his FW15 womenswear collection in Hollywood instead. Held smack dab in the middle of London Fashion Week and during the weekend of the Academy Awards, the presentation was attended by Tinsel Town glitterati and New York editors and buyers, who took brief asylum in the sunny SoCal city before returning to the Big Apple’s face-numbing temperatures. Following suit were Louis Vuitton’s Nicholas Ghesquière, who held his 2016 resort show in Palm Springs last May and most recently Slimane himself, who presented his FW16 menswear show at the Hollywood Palladium on Sunset Boulevard.


more info at http://www.highsnobiety.com/2016/02/10/los-angeles-fashion/

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